An idea I had 15 years ago.
Tools I got this year.

The idea was simple: most employers have no clear way to tell whether their benefits package is actually good. They renew it every year, watch the price climb, and hope. I wanted to build something that would tell them straight: here’s how your plan compares, here’s what employees are paying, and here’s where to look closer.

Then life happened. I was running an agency. And turning that idea into something useful—national benefits data, a clear grading method, and an interface a CFO would actually open—wasn’t within reach for one benefits guy with a laptop.

So the domain sat there. And it wasn’t alone. Over the years I’ve collected a small graveyard of domain names, each one an idea that was either too early or too big for the tools at the time. That’s not clutter to me—it’s a paper trail. I keep having ideas before there’s a way to build them.

This year, the tools caught up. So I built Benefit Grader—the thing I imagined in 2011. Answer a few questions about your plan, see a preliminary Snapshot alongside published national benefits benchmarks, and find practical next steps. No broker jargon. Just the facts, stated plainly, so you can make a better decision.

The site is a pilot. I’m continuing to refine the benchmarks and the grading method. The Snapshot starts the conversation; it’s not a final market grade. You can see your results before deciding whether you want a personal review from me.

I’m Tom Daly. I’ve spent 25+ years in employee benefits—I founded the Benefits Administration Group in 2001, sold it to NFP in 2018, and I’m still in the game today. I’m a husband, father, and insurance guy who believes technology should make benefits simpler, not weirder.

Technology should make benefits simpler, not weirder.

This site is me finally building the thing. Take it for a spin—your benefits package might have some things to say about you.

Tom Daly